Direct Mailing
We came together as a team and decided that it was best to start a direct mailing campaign. When I started at MDL back in January, we decided to start and email campaign with a promotion.The promotion had technically been around for awhile now in the form of an email, but now we wanted it in the hands of our business partners in a physical form.
I realized quickly that people in this industry like tangible material. When I remade the entire website, it was an exhausting ordeal that turned out to be great! Not but a week or so later, we decided to make our own notepads that could fit in your hand for quick notes and our office went nuts.
Its was like mana from heaven, but all it was were these little put together pieces of paper with our logo and some lines. This created in me a revelation that people want something to hold with a logo more than anything you could access online.
We created these postcards this week and are being made as we speak and will ship out within the next week or so.
If my hunch is correct, this is the way to turn heads in this industry.
- Mason Luxmore, Marketing Coordinator
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